Chinese football has experienced a meteoric rise in recent years, with the Chinese Super League (CSL) becoming one of the richest leagues in the world. However, the league has also been plagued by financial problems, with many clubs spending heavily on foreign players and coaches without sustainable business models. In... read more →

Football, often referred to as soccer in some parts of the world, is a sport deeply ingrained in the cultural fabric of Eastern and Central Europe. These regions have produced some of the world's finest football talent and have a rich history in the sport. In recent years, the level... read more →

In recent years, Middle-Eastern investors have made a significant impact on European football, reshaping the landscape of the sport. With their financial clout and strategic vision, these investors have not only breathed new life into clubs but have also added a global dimension to the beautiful game. In this article,... read more →

In the world of European football, the significance of a well-established football stadium cannot be overstated, particularly from a financial standpoint. Beyond being the backdrop for thrilling matches, these arenas serve as a critical revenue generator and financial backbone for the clubs that call them home. In this article, we... read more →

At C4, we take immense pride in our commitment to highlighting the positive impacts of various elements in our society. Today, we have the privilege of introducing one of our esteemed directors, Masoud Tajik, whose extensive experience and passion for community development have made him a leading voice in our... read more →

The football industry is huge. More than 30 billion dollars are made just by European clubs and leagues. That's more than the whole economy of Estonia! And a big chunk of that money comes from sponsorships. But why do companies spend so much to be seen on jerseys, screens and... read more →

Over the past 20 years, six different clubs have won the Premier League, compared to 13 different World Series champions. Five teams have won the Bundesliga but there have been nine different NBA champions. Four teams have won La Liga while 12 have lifted the Stanley Cup. There have been... read more →

Every season of the last decade, Atletico managed to compete with Real Madrid and Barcelona in La Liga, and clubs like Manchester United, Chelsea, and Bayern in the Champions League - with much less budget than any of those competitors. But not only their performance on the pitch was extraordinary, but Atletico also... read more →

Manchester, historically, used to be viewed as the home of Manchester United, with Manchester City being very much secondary in the minds of football fans outside England. United considered the neighbors as an lesser team, and many would argue, rightly so, considering United’s achievements. Sir Alex Ferguson cited United's rivals as Liverpool, Arsenal,... read more →