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The football industry is huge. More than 30 billion dollars are made just by European clubs and leagues. That's more than the whole economy of Estonia! And a big chunk of that money comes from sponsorships. But why do companies spend so much to be seen on jerseys, screens and... read more →

Over the past 20 years, six different clubs have won the Premier League, compared to 13 different World Series champions. Five teams have won the Bundesliga but there have been nine different NBA champions. Four teams have won La Liga while 12 have lifted the Stanley Cup. There have been... read more →

Every season of the last decade, Atletico managed to compete with Real Madrid and Barcelona in La Liga, and clubs like Manchester United, Chelsea, and Bayern in the Champions League - with much less budget than any of those competitors. But not only their performance on the pitch was extraordinary, but Atletico also... read more →

Manchester, historically, used to be viewed as the home of Manchester United, with Manchester City being very much secondary in the minds of football fans outside England. United considered the neighbors as an lesser team, and many would argue, rightly so, considering United’s achievements. Sir Alex Ferguson cited United's rivals as Liverpool, Arsenal,... read more →

FC Bayern Munich is a rather unique club, not just because of their success, but because how the club is run. The club has neither crushing amounts of debt on the balance sheet nor an ultra-rich investor as most of its international competitors do. In this article we will try... read more →